This Project was created during my senior seminar class at Fort Lewis College as a way to show our ability to rebrand a company using five items. For this project, I chose a Ramen Shop called Rakkan Ramen as my client. During the process, I wanted to amplify the meaning of the name as the former logo did not seem to encapsulate the feeling of the restaurant. “Rakkan” means optimism in Japanese which means the title of the shop is “Optimism Ramen”. I wanted to bring that feeling of optimism and the more modern day Japanese style to the brand since this shop is quite popular with younger demographics.