JAPAN AIRLINES

A PROJECT CREATED NOV. 2023 - DEC. 2023

Japan Airlines is a project in which I selected an airline to redesign to improve upon or reimagine the existing aspects of the brand. During this process I focused on the following:

  • Developing cohesive branding that acknowledges cultural aspects of the airlines origin with a respectful and knowledgeable approach

  • Utilize visuals such as Seigaiha-mon (traditional wave pattern), brush stroke patterns, and cranes to represent flight, appreciation for tradition, good luck and longevity.